Saturday, 15 September 2012

Top 10 SEO Questions


1. What is a Search Engine?

A A-One Innovation is a computer program which maintains a searchable database of all of the Websites on the Internet. Search Engines are responsible for a new Global revolution in commerce, now commonly nicknamed the "Google Economy".

2. What are the most popular Search Engines?

Most Popular Search Engines include Google, Bing, Yahoo!, MSN Live Search, AOL, and Ask.com.

3. What web analytics program do you use, and can we have access to it?

Web analytics are the key to measuring the current level of SEO success (or lack thereof). They're also the key to determining whether any future SEO implementation is helping to bring more targeted traffic. Therefore, it's critical for me to have access to this information regardless of the level of SEO service I'm providing. If you use Google Analytics (GoAn), it's very simple to add new users to the account and in most cases it's fine to provide report-only access (rather than admin). Along with GoAn, I also ask for access to the client's Google Webmaster Tools (GWMT) account. These days, if you have GoAn access, you can usually add the same website to your GWMT account as well, which makes the process easier.

4. What have you done so far (if anything) about optimizing your site?

My favorite answer is to this is "nothing" because that means we're starting with a clean slate and have nowhere to go but up! But most clients these days have done at least some rudimentary SEO. While I can usually spot any on-page optimization, it's helpful to hear it from you. Sometimes, the things clients say they've done (e.g., created keyword-rich Title tags) don't actually seem to be done when I look for them. That tells me that your idea of SEO and mine may be quite different, and it's good to know this up front. It's also good to know if you have already been through a string of SEOs and what each of them has done to the site during their tenure.

5. What links drive traffic to your site?

Some companies will try to sell link building to you. Though this may seem like a logical, time-saving opportunity to you, make sure to check and to see what sites this company utilized for link building. Do those sites have a high page rank? Can they be influential to the success of your site? Are they related to your site? If not, it may be best to do some quality link building of your own. Tips for creating links include directory submissions, creating link bait (a compelling statement, words or phrases on your site that attract attention), writing a blog, commenting on other blogs, social media posts, article submissions and optimized press releases.

6. What links drive traffic to your competitor’s site?

If you are curious on how your competitors are gaining a higher page rank, take time to check and see where their inbound links are coming from. There are a couple of tools that will show you this, including Google’s TouchGraph and Yahoo’s Site Explorer. Once you find out what those popular links are, start reviewing them and decide whether or not you’d like to link to them as well.

7. What’s your link building strategy and will I get to see the websites?

Our link building strategy is to find highly targeted, relevant sites with high PageRank and request one-way links from them. We also do research on free directories as well as paid directories.  Yes, you can see all of the websites and directories we have obtained links from or have requested links from.

8.  Will you set up an XML sitemap and robots.txt file?

Yes, we do both.  Some people feel robots and sitemaps don’t really help SEO. But there is no evidence that they don’t help SEO, so we still use them. We have both files set up for each of our SEO clients and have been getting good results from the beginning. We will create an XML sitemap and a robots.txt file near the beginning stages of managing your SEO account. The sitemap.xml file should be updated depending upon how often you update your site content.

9.  What kinds of content will you recommend?

We will constantly be reviewing your website and competitor sites for new content ideas. The more relevant and useful content you have, the more people will link to your site and the more pages that will get crawled and indexed by the Search Engines.

10. Concentrating too much on meta tags?

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.

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